That range is not arbitrary. Below it, you need builders and hands. Above it, you should be hiring a permanent leadership bench. In between is the band where a fractional senior team produces more than either alternative, and that is the only band we work in.
Revenue tripled on momentum and product-market fit. Then it stopped. Acquisition costs rose, conversion did not move, and nobody internally has the seniority to say which of the twelve possible causes is the real one.
An agency on paid, a freelancer on email, a developer on the theme, and a founder trying to connect them between other jobs. Every vendor optimises their own metric. Nobody owns the total.
A replatform, a Plus upgrade, a migration off Magento, an overdue PrestaShop upgrade. A six-figure decision being made on vendor advice from the vendors who benefit from it.
Consumer brands with real product margin, repeat purchase potential and an acquisition cost problem.
Distributors and manufacturers moving ordering online, with contract pricing, account portals and ERP in the loop.
Catalogs where merchandising, search, filtering and product data are the growth lever.
Businesses where organic search and editorial content drive the majority of qualified demand.
Twenty minutes on the phone will tell us both whether there is a fit. There is no obligation attached to it.