The Retail Ecommerce Audit
For established retailers with physical stores whose online channel is not carrying its weight. Ten business days, fixed price, read only.
You have stores that work. The website does not.
Most retailers we meet are not failing. They are profitable on the floor, known in their market, and have been selling the same categories well for years. The online channel is the part that never took hold.
Every one of those is a symptom. None of them is the problem.
The constraint is almost never the advertising.
When a retailer with real stores cannot make the online channel work, the cause sits upstream of the marketing. It sits in how the inventory is structured, in how the product data is built, and in what the margin actually is once discounts, shipping and fulfilment are removed from it.
That matters because it changes what a fix looks like. Adding budget to a channel with a structural constraint does not produce growth. It produces a larger version of the same result. The work is to find the constraint, prove it with the retailer's own numbers, and put the corrections in the right order.
We do not start with a media audit. We start with the catalogue, the margin and the operations behind them, because that is where the ceiling usually sits.
Seven areas. Yours, examined against your own numbers.
Inventory structure
How depth, width and store versus online allocation shape what the site can actually sell.
Unit economics
What each order earns once discounts, shipping and fulfilment are subtracted, by category.
Platform and operations
Where the POS, the ecommerce platform and the middleware between them are quietly limiting the catalogue.
Product data and feed
How much of your catalogue is actually eligible to be advertised, and what is blocking the rest.
Demand and visibility
What the market is already searching for, what you already rank on, and what that traffic meets when it arrives.
Advertising economics
Break even return by margin tier, and which products should be allowed into a paid channel at all.
Growth ceiling
The point where inventory, platform, staffing or fulfilment stops the channel, and which one arrives first.
Built for retailers with real world constraints
Authorised dealer agreements. Brands you are not permitted to transact online. MAP, iMAP and UPP pricing policies. A point of sale system that was never designed to feed an online catalogue. Size and width matrices that break the moment they reach a product feed. These are not edge cases in retail. They are the job, and they are priced into the work.
Four phases. Ten business days.
Intake
Mutual confidentiality agreement first, before a single file changes hands. Then a project workspace, an itemised input checklist, and access requests. The ten day clock starts when the complete input set is received, not at signature. You always know where the delivery date stands.
Diagnostic
Your sales history, product catalogue, cost and inventory data, examined against your live accounts. Each day produces a dated finding that lands in the workspace as it is completed. No silence for two weeks followed by a document.
Systems walkthrough
Sixty minutes with whoever actually runs your systems. They drive, we observe. This is where configuration issues surface that no export will ever show.
Blueprint and review
The findings are assembled into a single document, sent twenty four hours ahead, then reviewed in a ninety minute working session with you and your operations lead. The session is for decisions, not for reading.
A document that holds up when we are not in the room.
Written so it can be handed to your operations lead, your buyer or your accountant and still make sense. Eight sections:
You will not find an invented revenue forecast in this document. Every figure traces back to a file you supplied or an account you granted access to. Where the data does not support a conclusion, the document says so.
Fixed price. Fully credited.
A forty five minute call, no charge.
We go through your structure, your brand constraints and your numbers as they stand. If the audit is not the right thing for you, we will say so on that call.