01
Ownership
We take responsibility for outcomes, not for deliverables. If the number does not move, that is our problem to explain and fix, not yours to interpret from a report.
ABOUT
One senior lead. A delivery team that has shipped since 2010.
Merchants & Co. exists because the same conversation kept repeating: a good business, a capable founder, a stalled ecommerce channel, and no realistic way to buy senior leadership without buying an entire department.
Agencies sell execution inside a scope and stop thinking at its edge. Consultants sell thinking and leave before it meets reality. Neither can own an outcome, because owning an outcome requires deciding and shipping.
So we built the third shape: one senior lead who owns your ecommerce channel, backed by an execution team that has delivered since 2010. Six functions. One monthly fee.
WHO LEADS
You work with me. Directly.
I'm Christian Fillion. For more than fifteen years I have worked inside the ecommerce operations of B2B and B2C merchants across Canada and the United States: platform decisions, migrations, acquisition, conversion, analytics, hosting and security. I cofounded Marketing Media in 2010 and have led its client relationships ever since.
At Merchants & Co., I am the person you hire. I run the fit call, scope the diagnostic, own the roadmap and sit in your monthly business review. Every recommendation you receive has been argued by me. Every deliverable that ships has been reviewed by me. There is no handoff to an account manager once the contract is signed.
Based in Fort Myers, Florida. Working in English and French.
WHO DELIVERS
Backed by a team that has shipped 300+ projects.
Execution runs through Marketing Media, the agency I cofounded. Developers, designers, SEO and paid media specialists and analysts who have worked together for years, on every platform we recommend.
You do not manage the team. I do. You get the depth of an established delivery team with one point of accountability.
HOW IT'S GOVERNED
01
Decide
I own the diagnosis, the roadmap and the tradeoffs with your leadership.
02
Direct
I assign each workstream to the right specialist.
03
Review
Nothing ships without my review against the agreed outcome.
04
Answer
I report against your numbers every month, and I answer for them.
For self hosted platforms, hosting, maintenance and SLAs are handled by our own hosting division, so the agency and the host never point at each other.
PRINCIPLES
Four principles we do not negotiate
02
Integration
We work inside your business, with your team, in your tools. Not in parallel to it, sending updates across a wall.
03
Neutrality
No licence commissions, no vendor kickbacks, no incentive to recommend the expensive path. Execution is routed to whatever serves the business best.
04
Economics
Every recommendation is argued in contribution margin and payback, not in impressions, sessions or blended ROAS.
What we are, and what we are not
A retained senior ecommerce leadership team
Operators who ship, not advisors who observe
Multi-platform by design and vendor-neutral by policy
Accountable to your numbers on a monthly cadence
Led by one accountable senior lead
A full-service marketing agency
A staffing or offshore resourcing firm
A consultancy that delivers a report and exits
A reseller for any ecommerce platform
Start with a conversation. With me.
Twenty minutes, no deck, no obligation. I'll tell you what I think, including when the answer is that you don't need us.