M& Merchants & Co. FRACTIONAL ECOMMERCE DIRECTION.
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PLATFORMS

Platform-fluent, not platform-loyal.

We hold no reseller quota and no licence commission. That means we can give you the one answer most partners cannot: sometimes the platform is not your problem, and replatforming would be the most expensive way to avoid fixing what is.

No licence incentive

We are not compensated by any platform vendor. The recommendation follows your economics.

We assess before we move

Most replatform requests we receive are misdiagnosed conversion, data or operations problems.

We run the migration

When a move is the right call, we scope it, plan the data and SEO, and stay through stabilisation.

Shopify & Shopify Plus

The fastest path to revenue for most DTC brands, and the fastest path to app sprawl if nobody is governing it.

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BigCommerce

Strong on catalog complexity, B2B and API-first builds, with a lower total cost of ownership than most merchants expect.

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Magento

The most powerful platform in the list, and the most expensive to own badly.

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WooCommerce

Unbeatable when content drives the sale. Fragile when it is asked to behave like an enterprise platform.

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PrestaShop

Deeply capable and widely underserved. Most PrestaShop merchants are running on module debt and an overdue upgrade.

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Lightspeed Retail (R-Series) + eCom (C-Series)

Retail POS first, ecommerce second. Strongest when store and online catalogue share one inventory; most fragile when the catalogue outgrows what the POS was built to hold. We optimize what you’re running today, and when local reach stops being enough, we take it further

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Considering a replatform?

Ask us before you sign a licence. A 20-minute call will tell you whether the platform is really the constraint.

Book a 20-minute fit call See how it works