We own outcomes, not deliverables
The roadmap, the priorities and the numbers are ours to defend every month. You are not left holding a plan nobody is accountable for.
Strategy, leadership and execution in one retained team, across Shopify, BigCommerce, Adobe Commerce, WooCommerce, PrestaShop and Lightspeed. We do not hand you a report and leave. We set the direction, then we run the work.
Fractional ecommerce leadership for merchants doing $2M to $15M. B2C or B2B.
Merchants & Co. is a fractional subscription to a complete, senior-level ecommerce team. Not one consultant. Not a junior pod with a slide deck. A leadership layer that owns the roadmap and the numbers, with the execution capacity sitting inside the same team.
The roadmap, the priorities and the numbers are ours to defend every month. You are not left holding a plan nobody is accountable for.
The people who decide are the people who ship. No handoff gap, no translation loss, no "that is outside our scope."
We work across the six major platforms. We are paid to grow your business, not to keep you on a stack that suits us.
No account coordinator between you and the person doing the thinking. You get the operators directly.
Most partners sell you the platform they are certified in. We start from your catalog, your margin and your operations, then tell you whether the platform you are on is the problem or not.
The fastest path to revenue for most DTC brands, and the fastest path to app sprawl if nobody is governing it.
Strong on catalog complexity, B2B and API-first builds, with a lower total cost of ownership than most merchants expect.
The most powerful platform in the list, and the most expensive to own badly.
Unbeatable when content drives the sale. Fragile when it is asked to behave like an enterprise platform.
Deeply capable and widely underserved, most PrestaShop merchants are running on module debt and an overdue upgrade.
Retail POS first, ecommerce second. Strongest when store and online catalogue share one inventory; most fragile when the catalogue outgrows what the POS was built to hold. We optimize what you’re running today, and when local reach stops being enough, we take it further
No deck, no discovery invoice. A short call to see where you are, what is stuck, and whether a fractional team is the right answer. If it is not, we will say so.